Why Your Domain Is Your First Brand Impression
In a world where your first contact happens through a link — whether in a Google search, an email signature, or a social profile — your domain name says everything before you do.
Published on
Apr 15, 2025
loxery.com vs. loxery.site — Which Instills More Trust?
When a potential customer, investor, or collaborator comes across your domain, they instinctively make a judgment — even before clicking. It’s not just the name they see, but also what comes after the dot. And that tiny detail can make or break the first impression.
The .com Advantage
.com remains the most recognized and trusted domain extension globally. Decades of use have made it the default in users’ minds — so much so, that many still subconsciously type “.com” even when a site ends with something else.
Beyond familiarity, .com communicates credibility, longevity, and professionalism. For a startup trying to gain attention and trust, these are invaluable signals.
The Rise (and Risk) of Alternatives
Sure, alternative extensions like .site, .io, or .xyz can be trendy — and sometimes more affordable or available. But they come with a cost: reduced trust, weaker recall, and the need for more explanation.
Let’s test this idea
loxery.com feels complete, brand-worthy, and ready for business.
loxery.site, in contrast, feels unfinished — maybe even temporary or generic.
While savvy users may recognize newer extensions, most people still gravitate toward .com. Especially outside tech circles, alternative domains can feel unfamiliar or even suspicious.
So, What Should a Startup Do?
If the exact .com you want isn’t available, don’t settle. At Hinera, we help startups find bold, brandable .com domains that make a lasting first impression.
Your domain is more than just a URL. It’s your first brand impression — and in today’s digital world, that matters more than ever.