Learn more about Hinera
What drives us — and where we’re headed.
What began in 2023 as a personal collection of domains for personal future projects quickly turned into something bigger. As the portfolio grew, so did the realization that many of these names deserved to be used — by founders ready to build the next generation of companies.
In 2024, Hinera.com was born. The name itself appeared by chance — a domain closeout find that instantly felt right: short, distinctive, and timeless.
Hinera stands for quality over quantity.
Every name in the portfolio is carefully curated, combining linguistic simplicity with brand potential.
With a background in UI/UX, branding, and marketing, Felix approaches domain selection with a designer’s eye and a founder’s mindset — focusing on clarity, tone, and emotional impact.
What makes Hinera different from traditional domain sellers is a deep understanding of how a name shapes perception. Each domain is presented as a living brand — complete with a custom logo, and the recurring format “Domain of the Week”, where a chosen name is brought to life through short-form brand videos shared on the website and Instagram.
Hinera’s mission is to help founders build brands that last — starting with the right name. We aim to become the go-to destination for startup naming and premium domain services, bridging the gap between brand strategy and digital ownership.
While the core focus remains on traditional DNS domains, Hinera is also preparing for the onchain future, curating select crypto domains like .eth and .agi. To reflect this direction, we proudly own hinera.eth — a small step toward a more connected Web3 identity.
The vision extends beyond selling names. Hinera is building toward a future where domains can fuel new ventures — enabling startups to access premium names through partnership models and potential revenue participation instead of upfront purchase.
It’s about redefining how digital identity, equity, and creativity come together.
